In Santiago Matatlán, the birthplace of mezcal, one of Mexico’s most iconic spirits is born and preserved: Mezcal Oro de Oaxaca. With more than eight decades of history, this brand has kept alive the ancestral art of transforming agave into a spirit of exceptional quality, always respecting the land, the natural times, and the cultural identity that distinguishes Oaxaca.
The story began in 1940 with José López Escobar and Sixta Mateo, who planted the seed of a family tradition that transcended generations. Doña Sixta played a fundamental role in every stage of the production: from the selection of the maguey to the artisanal distillation. Her support transformed the process into a ritual that celebrated the harvest and honored the land. Today, this heritage is safeguarded by Juanita López, a master mezcal maker who continues to pass on ancestral knowledge with the same passion and respect as her ancestors.
Each bottle of Oro de Oaxaca is the result of an artisanal process that includes firing in stone ovens, hand-milling the agave, and natural fermentation in wooden vats. These traditional techniques give the mezcal smoky, earthy, and deep notes unique to the Matatlán region, making it an incomparable sensorial and cultural experience.
Oro de Oaxaca’s mission goes beyond production: it seeks to make each bottle a bridge between the past and the present, a tribute to those who made this legacy possible, and an invitation for the world to learn about the cultural richness and mezcal tradition of Oaxaca.
If you’d like to learn more about this history and the artisanal process behind each bottle, visit Oro de Oaxaca’s official website. You can also discover the full variety of its products—from young mezcals to maguey creams—in its online store, where every purchase supports the work of generations of master mezcaleros.
Source: jornada
