Cupra maintains firm steps to consolidate its presence in Mexico, extending its DNA in the south of the country, to one of the cities with the greatest cultural wealth: Oaxaca; Recognized throughout the world for its traditions and gastronomy, which receives thousands of international tourists every year, located in the state with the largest number of municipalities and indigenous ethnic groups in the country, it is the ideal place to welcome Cupra Garage Oaxaca.
The Cupra Garage, unique spaces of the brand, are a fundamental part of the global expansion strategy, they explained in a statement.
In addition to being a point of sale, they are meeting places where the Tribe can learn about the design and performance of their vehicles, have lifestyle items at their disposal and enjoy access to Cupra’s DNA.
Starting in September, the unstoppable momentum of the brand will be wrapped in an environment of beautiful colonial-style green quarry buildings, in a city recognized as a World Cultural Heritage by UNESCO.
“The new Cupra Garage Oaxaca represents another step in our expansion strategy in the Mexican Republic, our unstoppable momentum allows us to inaugurate the first Cupra Garage in Oaxaca and the twelfth in the country,” declared Juan Pablo Gómez Macfarland, Director of Cupra México.
The sportiness, sophistication and design of Cupra coexist in this venue with all the history and experience of Seat. This format where both brands coexist and work together is a reflection of the success and future work that is being done.
Seat and Cupra together bring the best of both worlds to respond to the transformation of the industry. Cupra together with Seat have achieved great results in this first half, after just 5 years of existence in the automotive industry, Cupra achieved historic results, delivering more than 150,000 vehicles worldwide, 60% more compared to the same period of the year.
The new Cupra Garage Oaxaca provides brand enthusiasts with a comprehensive service, with all of Seat’s knowledge applied to Cupra determination, this hybrid format has a 360 square meter showroom and a 290 square meter repair workshop.
The new venue is located at Avenida Universidad 801, Oaxaca de Juárez, in the center of the city and fifteen minutes from the Oaxaca International Airport, a strategic and busy location that will allow enthusiasts to enjoy the city’s culture and sophistication from Cupra.
With this inauguration, Cupra has 13 spaces in Mexico, twelve Cupra Garage and one Cupra City Garage, which support the growth of the brand in Mexican territory.
So far this year, 7 new specialized points have been unveiled that encompass all the virtues that the brand offers for its Tribe in: León, Guadalajara, Tijuana, Cuernavaca, Oaxaca and two in Mexico City.